build your dream wellness business, without the burnout.

A woman with short dark hair, wearing a beige blazer and blue jeans, holding sunglasses on her head, standing against a plain white wall.

You started your business to help people feel better—

not to spend every waking hour stuck in client calls, juggling content, and spinning your wheels with no clear strategy.

Let’s bring your vision back into alignment—so your business supports your well-being, not the other way around.

Hi, I’m Sam.

I’m a Nutritional Therapy Practitioner, Content Creator, and Wellness Business Strategist with 12+ years of experience in corporate marketing.

After taking my own wellness practice full-time and working with other small brands along the way, I started noticing a pattern: so many wellness practitioners are burnt out, unsure how to grow sustainably, and stuck trying to do it all.

Now, I support health coaches, nutritionists, wellness practitioners, and female business owners in simplifying their systems, showing up consistently, and building businesses that support both their health and their goals.

A woman with short dark hair, wearing a beige blazer and blue jeans, is smiling while looking at a silver MacBook laptop against a plain white wall.

Let's get started!